Intellectual Property Law Essay Example | Topics and Well Written Essays - 2750 words - 1

Intellectual Property Law - Essay Example England has been slow in adopting these rights as it is perceived as clashing with the principle of Freedom of Expression. The English contend that intellectual property rights costs public good. Advances in digital technology have shaken the grounds on which intellectual property stand. This has made people to focus more attention on coming up with ways of ensuring freedom of expression that would enhance the public domain whilst rewarding creativity. Image rights promote invention and creation that promote quasi monopoly or monopoly rights so as to accord creativity the credit it deserves. Celebrities in music, sports and media world have gained profound significance in the contemporary world. Product sellers and advertisers are increasing approaching celebrities for work as they want to be associated to this fame. Competitive brand ambassadors help popularize products and increase sales. The financial benefits that accompany the status of such celebrities implore the need to have a mechanism of protecting celebrities. Red Croz would need to know that there is the need to balance between their public and private lives. They are prone to misuse and exploitation, even if indirectly, by those who live and work around them. Image rights promote the right to privacy hence upholding the human dignity of such celebrities (Passman 2012, p.2). ... A device mark logo involves an image, for example, that of an animal. Red Croz’s logo is a stylized mark. The most common way to protect a logo is using trademark. Even so, this depends on how the mark will be used. When using a logo as a combined mark, it is enough to use a single combined registration. In instances where the elements in a logo are used separately, each element is registered separately and also in combination (Kemp & Hill, 2005). Copyright registration can also be used to protect a logo. In the United Kingdom, the creator of a work gets its copyright automatically. A contract is needed to change ownership of such a work. In the United States of America, one needs to register copyright of a work through Library of Congress. Proof is needed to stop another individual or business from using another’s logo. This is because the other business or individual could claim that their logo was stolen or copied. Establishing upfront solid evidence is important if logo copyrighted through registration. This evidence would be needed in a court of law when challenging logo infringement (Passman 2012, p.4). A logo can also be registered as a design or a trademark. Registering a logo as a design is more powerful than registering it as a copyright. Registering a logo a design helps deter logo copying. This registration allows a business or individual to stop others from using logos that are too close to theirs even if they did not copy them. In the United Kingdom and in the European Union has an allowance for design registration of logos. The registration is renewable after every five years for a period of twenty five years. Design registration of a logo is given a period of one year after which